Why The Icon Hub?
Why do we exist?
Embracing DE&I can feel intimidating for brands, often leading them to opt for neutrality to avoid potential repercussions or the extra effort required to demonstrate genuine commitment. DE&I initiatives require more than just words – they demand for tangible actions to authentically demonstrate dedication. The Icon Hub acts as a bridge to ease your way into DE&I efforts, through strategic and tailor-made partnerships and events, we help make this journey a less intimidating one.
We support companies in bridging the gap to existing customers expectations and meeting future consumer ones: Younger generations are placing greater emphasis on DE&I values and demanding brands to authentically commit to social economic issues – backing it with their willingness to spend accordingly.
DEI ads impact brand preference: 70% consumers claim that more diverse casting in ads is a key driver of preference. (WARC, 2023)
DEI efforts drive purchase intent. 65% of consumers said it’s important that the companies they buy from actively promote diversity and inclusion in their own business or society as a whole.
DEI initiatives build trust: 77%* of Millennials indicated they were more likely to trust and engage with diverse marketing.
