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The Icon Hub is a full service boutique marketing agency that, together with corporate and medium-sized business partners, generates brand awareness and stimulates purchases among new generations of target groups or customers.

TIH consists of a team of marketing professionals who themselves belong to the new generations and who at the same time have a lot of influencer marketing expertise and know-how at corporate level. TIH prefers to develop new influencer marketing strategies and campaigns together with its business partners, but also has the experience to quickly and decisively translate existing marketing strategies into successful influencer strategies and campaigns.

Thanks to its leading local and global network, TIH always knows how to contract exactly those influencers or celebrities who seamlessly connect with the target group and customers of the new generations, who perfectly match the identity of the business partner and who visualize the desired image of the business partner.



Everyone has the right to feel represented in the media landscape; we identify & maximize the potential value of untapped icons. To get there, we seek to bridge

  • influencers with just & regenerative work
  • society with inclusive representation & participation,
  • brands with a diverse array of storytellers.

We believe in a world where every authentic story can be iconic.

The Icon Hub is shaped by a diverse and female led multidisciplinary team,
which would easily integrate a broad spectrum of influencer marketing
expertise & know-how, into any brand strategy and campaign.



Omyra Samadi

Communicatie Manager Tommy Hilfiger

There are few start-up agencies that have the same motivational drive as Shady Fereidooni has with House of Icons. Her hands on mentality and approach ensure that every collaboration is executed in the right way. She always makes sure the results are there. Her knowledge of marketing and digital media and her diverse and large network are huge.

Roy Ishak

Freelance copywriter & SEO-specialist

Richard St. John described in his book '8 to be great' the eight characteristics of successful people. And believe it or not, Shady fits the complete list. I don't know any young professional with a greater drive and set of skills than Shady. She possesses an above-average amount of persuasiveness, knowledge of people, an eye for detail and ambition.
Shady, I am genuinely curious about where you will be in five years with House of Icons and I am eagerly awaiting the moment that you rush past me with a cloud of dust ;).

Esmee van den Boom

PR Manager NARS

The House of Icons portfolio stands for diversity, individuality and identity, allowing us as a brand to perfectly match our brand and product launches with the talent. We have been working with Shady and House of Icons for various make-up brands for over 1,5 years. It is fantastic, as a brand, to grow with the icons. Shady always goes a step further, thinks along with you and always comes up with creative solutions. She knows her icons through and through and knows exactly where everyone's strengths lie.

Fabiana Broer

Influencer Manager RTL MCN

Shady is voor mij een echte do it yourself woman en daarin een inspiratie voor velen. Waar de meeste mensen een idee hebben, maar de daadwerkelijke stap naar het gewoon doen niet maken, is zij er met House of Icons vol voor gegaan. En heeft hierbij de meiden - de talenten, maar ook de werknemers - onder haar vleugels genomen. Met een groot portie doorzettingsvermogen en kennis, kan het niet anders dat Shady en House of Icons nog veel meer mooie dingen zal gaan neerzetten dan dat ze al hebben gedaan.



Tamika Wirjosemito


Paulina Studniarek

Maxime van

Julie Jhae