Why The Icon Hub?

Why do we exist?

Embracing DE&I can feel intimidating for brands, often leading them to opt for neutrality to avoid potential repercussions or the extra effort required to demonstrate genuine commitment. DE&I initiatives require more than just words –  they demand for tangible actions to authentically demonstrate dedication. The Icon Hub acts as a bridge to ease your way into DE&I efforts, through strategic and tailor-made partnerships and events, we help make this journey a less intimidating one. 

We support companies in bridging the gap to existing customers expectations and meeting future consumer ones: Younger generations are placing greater emphasis on DE&I values and demanding brands to authentically commit to social economic issues – backing it with their willingness  to spend accordingly. 

DEI ads impact brand preference: 70% consumers claim that more diverse casting in ads is a key driver of preference. (WARC, 2023) 

DEI efforts drive purchase intent.  65% of consumers said it’s important that the companies they buy from actively promote diversity and inclusion in their own business or society as a whole. (Kantar Global Monitor, 2021)

DEI initiatives build trust: 77%* of Millennials indicated they were more likely to trust and engage with diverse marketing (Forbes,2023).

About us

The Icon Hub is a full service boutique marketing agency that, together with corporate and medium-sized business partners, generates brand awareness and stimulates purchases among new generations of target groups or customers.

TIH consists of a team of marketing professionals who themselves belong to the new generations and who at the same time have a lot of influencer marketing expertise and know-how at corporate level. 

At The Icon Hub, we are more than just an influencer agency – we’re a cultural hub, constantly seeking out new ways to connect with and celebrate the diverse cultures around us.