Making Every Drop Count: A Global Campaign to Raise Awareness of the Water Crisis Through The Drop Store
The United Nations aimed to raise awareness about the current water crisis, emphasizing the importance of water and the need for immediate action to ensure continued access to clean water.
Campaign Overview: We launched a campaign involving influencers from around the world to educate their communities about the water crisis and inspire action. Recognizing that the effects of the crisis are often perceived as distant or easily forgotten, we needed a powerful approach to make the issue immediate and tangible.
The Drop Store: To illustrate the potential future impact of the water crisis, we introduced “The Drop Store,” a mini market experience where products were altered to reflect the consequences of water scarcity. This included changes in product quality and price.
Campaign Execution:
Physical Store: The Drop Store showcased products impacted by water challenges, making the crisis tangible and real.
Online Store: An accompanying online store provided detailed explanations of the science and impact behind each product.
Influencer Engagement: Influencers received PR packages with Drop Store products to create educational content, driving their followers to the online store and raising awareness.
Outcome: The Drop Store effectively highlighted the critical nature of the water crisis, making its impact real for everyday life. The campaign successfully raised awareness and inspired global action, laying the foundation for sustained attention to this pressing issue.
Introducing Oatgurt: A Two-Phase Campaign to Elevate the Plant-Based Yogurt Category
To bring the spotlight on Oatgurt and position it as the tasty and nutritious standout choice for plant-based yogurts, we initiated a comprehensive campaign. Our objective was to highlight Oatgurt’s delicious flavor and beneficial probiotics while ensuring the creation of high-quality content that would facilitate future discovery and maintain the product’s visibility and desirability in the market.
To achieve this, we implemented a two-phase campaign:
Phase 1: Local Mini-Activation
The first phase of our campaign took place at Café Baskets, where we organized local mini-activations. These activations targeted both consumers and content creators, aiming to increase brand visibility and awareness among our target audience. By providing opportunities for firsthand experience, we encouraged product trials and generated initial buzz around Oatgurt.
Phase 2: Influencer-Driven Content Creation
In the second phase, we collaborated with influencers to create engaging content under one of three creative concepts. The goal of this phase was to further highlight Oatgurt and drive additional product trials. Influencers produced content that showcased Oatgurt’s unique selling points, focusing on its delicious taste and probiotic benefits.
Our strategic approach successfully increased brand visibility and consumer awareness. The campaign generated high-quality, evergreen content that will support ongoing and future marketing efforts. Through influencer partnerships and creative content strategies, we ensured the sustained market presence and desirability of Oatgurt.
This campaign not only brought immediate attention to Oatgurt but also laid the foundation for its long-term success in the competitive plant-based yogurt market.
JD Sports Elevates the Experience at 7Fest
Once again, The Icon Hub worked together with JD and 777 Records in showcasing their exceptional collaboration, curating unforgettable moments at the 2023 edition of 7Fest.
We produced a spectacular JD activation booth at 7Fest, offering an immersive journey where festival-goers could participate in an array of activities: sneaker customization, cleaning, and even receiving tooth gems.
Furthermore, the spotlight was on the kick-off of the 777 Next Talent contest at 7Fest, where aspiring new music artists had the opportunity to audition and record their demos at the JD recording booth. The Icon Hub team led the conceptualization, strategy, and production of this remarkable contest, which involved arranging interviews with artists from 777 Records and contest participants.
In parallel, the Icon Hub collaborated on the production of the JD stage at 7Fest as well as seeding for Frenna’s dancers and band. All dressed with JD
The festival’s activation provided a unique platform for JD to shine, with many participants recognizing the brand as a natural match for the 7 Fest’s spirit.
#TheIconHub, #BrandPartnerships #BrandStrategy, #InfluencerMarketing, #JDFest
H&M Amsterdam
Together with influencer partner in crime Boomerang Agency, we have developed a tailor-made campaign for the people of Amsterdam, by the people of Amsterdam. The city is ever-evolving, you are ever-evolving, and the way we buy clothes is, indeed, ever-evolving. We want the H&M stores in Amsterdam to meet the needs of everyone in the city, and show that they’re listening to the changing needs and wishes of those who live in the city.
“For the people of Amsterdam, by the people of Amsterdam.”
Together with unique Amsterdam people and influencers and their audience, we worked on adapting the shopping experience of the H&M store. The future shopping experience contains: a Repair & Remake station, Rental & Resell service, Print On Demand & more – which contributes to a conscious future.
Varkens In Nood
Do you how how a pig ends up on your plate? The circumstances can be horrifying. Varkens In Nood wanted to shed light on the fact that, despite the Dutch law forbidding to do so, pigs’ tails were still being cut off on the daily. Media companies wouldn’t publish it, so we partnered up with Boomerang agency and got creative in order to share their message with the world.
As a word play to our Dutch expression “Kijken, kijken, niet kopen” (Looking, looking, not buying), we knew our audience tends to “Buy, Buy, Not Watch”. What if they did? Would they still consume pig meat the same way?
As we couldn’t share the actual videos, Boomerang Agency decided to create illustrations of the footage. To build further on these assets, we asked our influencers to come to the studio to watch these videos, and captured their reactions.
Beyond Meat
“We’re made to believe that to Go Beyond is only reserved for some of us. But To Go Beyond is in our human nature. For some, it’s a small thing. For others, a significant step”
Beyond Meat believes there is a better way to feed people and take care of our planet. Beyond Meat not only aims to lead the plant-based meat industry, but also wants to be seen as an essential brand in pop culture
We created local relevant influencer-driven brand videos, telling the story of how people Go Beyond. We showed unique and inspirational stories aiming to inspire others to join our movement.
Together with Boomerang we had 4 production days where went filming the influencers, capturing their stories in their own environment, what made them go Beyond? And how do they feel they can inspire other to do the same?
We showed unique and inspirational stories aiming to inspire others to join our movement.
Heineken
“Together with Heineken, we have developed a tailor-made campaign, to built affinity amongst GenZ.
We want to show that by speaking their creative language, we’re listening to their needs and wants, in order to increase the cultural relevance amongst this generation.”
“Heineken challenges world standards with creativity and ingenuity”
Heineken is best enjoyed – together, always. Heineken wants to create cultural relevance and brand innovation amongst Gen-Z and build affinity with this target audience by speaking their same creative language. Being open-minded, inventive, wordly and with just the right amount of wit – our creators speak to GenZ. They are fresh thinkers that dare to step outside their comfort zone to (re)shape the world with us.
We spark connections with our Gen Z audience and show everyone how Heineken is best enjoyed – together, always.
Three Years of Impact: A Review of Our Successful Partnership with Albert Heijn
Looking back at three years of collaborations with Albert Heijn. Our partnership has yielded many impactful projects, engaging influencers with all kinds of backgrounds and amassing approximately 10 million organic impressions. With an impressive engagement rate surpassing industry benchmarks, we’re proud to have played a pivotal role in AH’s industry prominence. Our strategic approach, emphasising diversity, has been key to our mutual success. Here’s to continued success and diversifying! Hashtag #InfluencerMarketing hashtag#Strategy hashtag #AlbertHeijn
Myrthe Vervaart
Marketing Manager Filmore
Working with The Icon Hub was very pleasant. All targets were clearly set beforehand, and they were more than achieved! The collaboration was clear from start to finish.
Jennifer Middeldorp
Lead Marketing Europe JD Sports
Loyalty and client-first approach. The Icon Hub genuinely cares about their clients' success, always going above and beyond to deliver exceptional results. Expertise in brand strategy, coupled with a keen understanding of the influencer landscape. The team is down to earth, responsive, and truly invested in understanding each brief and unique needs, ensuring that every campaign, project and partnership is a perfect fit. Their dedication to building long-term relationships is evident in the personalized attention they provide, making you feel valued and supported at every step. With the Icon Hub, you're not just another client; you're a partner, and they are committed to helping your brand thrive in every way possible.Shady, I am genuinely curious about where you will be in five years with House of Icons and I am eagerly awaiting the moment that you rush past me with a cloud of dust ;).
Fabiana Broer
Influencer Manager RTL MCN
Shady is voor mij een echte do it yourself woman en daarin een inspiratie voor velen. Waar de meeste mensen een idee hebben, maar de daadwerkelijke stap naar het gewoon doen niet maken, is zij er met House of Icons vol voor gegaan. En heeft hierbij de meiden - de talenten, maar ook de werknemers - onder haar vleugels genomen. Met een groot portie doorzettingsvermogen en kennis, kan het niet anders dat Shady en House of Icons nog veel meer mooie dingen zal gaan neerzetten dan dat ze al hebben gedaan.
