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House of Icons is a specialized PR agency that believes in the power of combining online campaigns with our extensive network of influencers, Dutch celebrities and traditional media in order to conduct strong PR across various channels.


Omyra Samadi

Communicatie Manager Tommy Hilfiger

There are few start-up agencies that have the same motivational drive as Shady Fereidooni has with House of Icons. Her hands on mentality and approach ensure that every collaboration is executed in the right way. She always makes sure the results are there. Her knowledge of marketing and digital media and her diverse and large network are huge.

Roy Ishak

Freelance copywriter & SEO-specialist

Richard St. John described in his book '8 to be great' the eight characteristics of successful people. And believe it or not, Shady fits the complete list. I don't know any young professional with a greater drive and set of skills than Shady. She possesses an above-average amount of persuasiveness, knowledge of people, an eye for detail and ambition.
Shady, I am genuinely curious about where you will be in five years with House of Icons and I am eagerly awaiting the moment that you rush past me with a cloud of dust ;).

Esmee van den Boom

PR Manager NARS

The House of Icons portfolio stands for diversity, individuality and identity, allowing us as a brand to perfectly match our brand and product launches with the talent. We have been working with Shady and House of Icons for various make-up brands for over 1,5 years. It is fantastic, as a brand, to grow with the icons. Shady always goes a step further, thinks along with you and always comes up with creative solutions. She knows her icons through and through and knows exactly where everyone's strengths lie.

Fabiana Broer

Influencer Manager RTL MCN

Shady is voor mij een echte do it yourself woman en daarin een inspiratie voor velen. Waar de meeste mensen een idee hebben, maar de daadwerkelijke stap naar het gewoon doen niet maken, is zij er met House of Icons vol voor gegaan. En heeft hierbij de meiden - de talenten, maar ook de werknemers - onder haar vleugels genomen. Met een groot portie doorzettingsvermogen en kennis, kan het niet anders dat Shady en House of Icons nog veel meer mooie dingen zal gaan neerzetten dan dat ze al hebben gedaan.

Press releases

We provide a clear, bright and creative press release that translates the message to influencers, online and print media.

Celebrity and influencer seedings

by deploying our contacts and using the right branded content, we ensure that your brand reach will increase, generate more sales and create more involvement with the brand.


by setting up an event with a well-thought-out concept, we can significantly increase brand value. Not only by offering the right customer experience, but also by the (online) exposure that the offline event generates. We always invite a mix of celebrities, influencers and traditional media.